Heavens fall band Taking this

Heavens fall band

Taking this heavens fall band and Toshibas hesitation to fully commit to HD-DVD into consideration, the HD-DVD vs Blu-ray conflict appears more like a game of corporate bluff-calling than a real war. Sony has committed to Blu-ray in a huge way, staking both the PlayStation 3 and much of their related consumer electronics arms on the viability of the format. Toshiba, on the other hand, is all but detaching themselves from HD-DVD by taking no advantage of their first-to-market position, releasing hardware at unsustainable loss, and now referencing a willingness to give up on the format altogether in favor of a unified standard. In the end, there will be a victor and a loser in this format war. Sony believes that it will be able win the competition for installation-base on the back of demand for the PS In terms of corporate commitment, Sony has pledged to ship 6 million PlayStation3s, at massive loss per console, before the end of the financial year. If the videogame console war goes Sonys way, the hardware losses will be recovered via game sales. Toshiba, on the other hand, does not have the ability to recoup money spent selling hardware below cost, and convincing its own management and hardware partners that they can actually win the format battle against Sonys committed onslaught will likely prove more and more difficult as time goes by. With so much already invested in the format, Sony is unlikely to ever accept a unified standard if the PS3 is even a moderate success. Toshiba must decide now to either recommit itself and partners to HD-DVD and work hard for an installation base that will appear comparable to the PS3s first month sell through, or heavens fall band out of the conflict altogether. Sony has called Toshibas bluff in the format war, and Toshiba has responded with a 7, 500 unit launch at the expense of 5 million in losses and pleas for unification. Perhaps its not the launch that was soft, but the Toshiba executives in charge. Its rather ironic that people find Toshiba seeling HD DVD below cost something newsworthy. This is exactly the same model that game consoles use. I think Toshiba is looking to avoid a protracted war of marketing and FUD. Toshib is like the antithesis of Sony. They are the conservative but technically proficient Japanese company. Sony is brash and arrogant but backs up a lot. Both companies have excellent IP in optical formats. Both have co-designed Cell processors along with IBM. My recommendations are for Toshiba to stay the course and keep the door open for compromise. Their product is excellent. Keep teaming up with Microsoft and you have your answer for heavens fall band Playstation. I actually like this format war. Companies competing for my hard earned dollars means I pay less but also have the chance of buying into the wrong format. Such is the reward. It certainly seems like Blu Ray is winning. Look how many partners they have. They already are advertising, and they already have a PR site up. I do still think HD-DVD is a more marketable name and logo.